The event presided by Deputy Prime Minister and Foreign Affairs Minister – New Zealand, The Rt. Hon. Winston Peters @ London Room, Conrad Bangkok Hotel
Special guests at event
Thailand ● Nick Reitmeier, Central Food Hall ● Kris Commerford, Tesco Lotus ● Belle Vibulsrisajja, Vanilla Labs ● Approximately 30 Thai retail and trade partners ● Approximately 15 Thai F&B media and influencers
New Zealand ● Taha Macpherson, Ambassador ● Ryan Freer, Trade Commissioner ● Ben King, Deputy Secretary, Americans and Asia Group, MFAT ● Maya Pearson, President New Zealand Thai Chamber of Commerce
Ryan Freer, Trade Commissioner, New Zealand Embassy
The Event Objectives
To strategically support NZTE customers for long-term and sustainable market development in Thailand.
To assist customers to foster and grow two key retail relationships in Thailand.
Food and Beverage Trade – F&B exports to Thailand have grown from $430 million in 2012 to $598 million in 2018. Dairy products ($411 million), horticulture ($67 million) and fish ($35 million) are the largest contributors.
NZTE is working with about 30 companies to position New Zealand products in food service and selected retail channels. NZTE has been running the Taste of New Zealand programme in Bangkok at major retailers for the past four years. NZTE also connects New Zealand F&B companies to Thailand trade buyers, restaurateurs, hoteliers, distributors and members of the food service sector.
The fruit sector has shown particularly strong growth, with apples almost zero 10 years ago, growing, to a $51 million business today and raising New Zealand to Thailand’s second source of apples, after China. This volume of business attracted T&G (F700) to establish a regional presence in Bangkok. T&G (F700) also conducts marketing operations on behalf of Zespri (F700). Other products such as avocados and persimmons have benefited from the strong retailer and supply chain relationships established.
New Zealand beef exports to Thailand is managed under a quota system and via tariff phase outs under the Closer Economic Partnership (CEP) New Zealand beef exports have grown to $21 million in 2017, up from $10.5 million in 2012. Opportunities are increasing as demand for high quality red meat grows, especially from Thailand’s premium retail, hotel and tourism sector.
Wine exports to Thailand are relatively small ($3.6 million, 2018), however demand for New Zealand wine is growing as consumers become more aware of our signature wine varieties. The value of New Zealand’s wine exports to Thailand has increased from $2.2 million 2012, growing annually 11.2%. Over 50 New Zealand wine companies are now present in Thailand.